E-blasts: Getting the Word Out (PPT)
Learn how to maximize your marketing message through electronic communications such as e-newsletters sent using a email list, or building customer relationships through social networking sites including Facebook.
Identifying Factors Affecting Consumer Purchases at Direct Market Operations (PDF)
This research identifies consumers’ buying behavior that will help producers make more informed marketing, advertising and promotion decisions.
Producing and Marketing Strawberries for Direct Markets (PDF)
Helpful tips and insights into what makes direct market strawberry farms successful.
Fruit and Vegetable Marketing for Small-scale and Part-time Growers (PDF) (Penn State University)
Tailored to smaller operations, this publication will help growers identify their major markets, evaluate market demand and determine the marketing channels that best fit their business.